Hombakazi Vintage Cabin
From fashion discovery to a community that comes back.
Fashion
More than the next drop.
Real customers, everyday styling and conversations put the people behind the clothing in focus. Alongside the content, a private WhatsApp community gave proven buyers first access to new drops.
After nearly ten years in business, Hombakazi reached its first R1M+ month. The portfolio reports revenue growth of more than 180%.
- First-ever R1M+ month in the brand's history
- Built a private WhatsApp community
- 2,200+ proven buyers now see every drop first
Results reported by Feet. Social figures reflect the supplied portfolio snapshots. Profile screenshots show the published accounts; campaign outcomes are recorded in Feet’s case study.
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A closer look at the work behind the story.
3 selected reels
Reel figures are recorded snapshots, not live totals. The selected clips are examples of the work, rather than the complete campaign.
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